«We achieve decoration by subtraction», bringt Massimo Vignelli seine Designmethodik auf den Punkt. «Other people achieve decoration by addition. They keep adding. They do a plate and then put flowers on top. Why do you put flowers on top? Why don’t you design a beautiful, where just by looking at the plate you say: ‘How handsome that plate is!’»
Um die Bedeutung dieser Herangehensweise zu unterstreichen, habe ich mir vorgenommen, nicht mehr, sondern weniger darüber zu schreiben.
«We have done a plate, for instance, and then we took off the glaze from the edges to reveal the material. And it looks terrific! It is a decorative element – it was not needed structurally, there’s no need for anything else (it doesn’t serve any specific purpose), so why did we do it? Because it adds something by subtracting.»
Bild: Tellerdesign (1880-1910) der Noritake Factory, The Smithsonian Institution, via Rawpixel – Quelle.